Competitiveness through innovations in tourism and experience management

Tourism and Experience Management Cluster Programme is operated by five Centres of Expertiese focusing on complementary fields of expertise.

The key objective is to nationally support the renewal of the tourism industry through intensifing the transfer of knowledge between companies, regions and research centres in Finland. In 2010, over 1000 companies participated our activities to develop their service offering and business.

We facilitate, activate and run development projects to support the competitiviness of the tourism industry in Finland. In 2010, our project portfolio was worth approx 30 Million Euros, including funding from various public and private bodies in Finland and Europe.

OSKE provides the companies and destinations tools, training, networks, project planning and management plus advice on financing the development activities.

Our key focus areas are:

  • eTourism
  • experience management and service design
  • cultural tourism
  • sustainability
  • future foresight and trends

Presentations in English:

Publications in English:

The Centre of Expertise Programme (OSKE) lays  the ground for diverse innovation activities in which high-level research is combined with technological, design and business competence. The programme is a tool for regional innovation, which contains ready-made operating models and networks for the national and international markets.

The programme offers networks and services for companies, universities, universities of applied sciences and research institutions. Resources for the innovation programme are provided by the Ministry of Employment and Economy together with regional partners comprising municipalities and regional councils.


For more information please contact

Programme Director and national coordinator

Ms Asta Wallenius

asta.wallenius (at) leofinland.fi